Takis "Intense Nacho"
Takis "Intense Nacho" was one of my first dives into directing. I partnered with my good friend and co-director Adam Carrol to help bring the Takis vision to life in a fun and exciting way. It was an interesting challenge to blend the feeling of gooey melty cheese with powdery (not soggy) chip, takis and popcorn. It was a lot of fun creating early concepts for this spot and then seeing it through.